"Podcasting is a way of publishing files to a website that allows users to subscribe to the site and receive new files as they are posted. Most podcasts are spoken word audio created by individuals, often on a particular theme such as technology or movies. Because new files are downloaded automatically by subscribers, podcasting allows individuals to have a self-published, syndicated radio show." (Wikipedia)

Podcasting is the process of making audio files (most commonly in MP3 format) available online so that users can automatically download the files and listen whenever they desire. Podcasting allows anyone and everyone to produce their own programming for the entire world to see.

Podcasting enables listeners to enjoy audio and video content on demand (that is when and where the user wants it), similar to what TIVO or DVR provide for television. The audience is able to control when and where they listen to the program. You retain control of your audience, since they dont need to tune in at any specific time in order to check for your latest show.

This also transforms the world of broadcasting (both radio and TV) from one where content was pushed to you at specified times, to a world where your audience decides what, when, and where to listen to your desired programming.

For an easy way to discover what all the buzz around podcasting is about download and test the free software at Open Media Network.

If you are already a podcaster looking to expand your audio audience, just submit your podcast feed to the comprehensive list of search engines and directories you'll find available, right here at lightningpod.net.

Or maybe you're just in search of programming for your own personal enjoyment. In either case look no farther, lightningpod is at your fingertips.